My approach with AI is to treat it as a material. Something to build with and learn through, not a feature to bolt on. I prototype agents, tools and interfaces in the open, ship the ones worth keeping, and let the rest stay experiments. The looking is the work.

Design is the through-line: identity systems, products, packaging and interfaces, the surface of a thing and the structure underneath. Some of it is personal practice, some of it runs through Builtwell, the studio I run. The longer version lives on the résumé.

Code is how the ideas get out of my head and stay built. I gravitate to the small stuff: bespoke tools, custom plugins, the bit of glue that makes one thing work better. Not trying to be a software engineer; trying to make the design hold up by being able to build it.

Always be shipping. The companies, products and bets I make with my own time. Builtwell, AInstein, Cüte: the work that exists because I wanted it to exist, then had to figure out how to make it real. Not side projects: side companies.

Things I see when the screens are off. Watches, books, furniture: the small objects that have been getting made well for longer than I've been alive. The slow accumulation of taste, and the standard everything else gets measured against.