Crate & Barrel is all about creating connections and bonding with their customers.

However, they struggled to truly maximize the company’s growth and profitability through creativity and merchandising techniques.

We wanted to engage Crate & Barrel’s audience by creating an emotional connection between their home, the furniture in it and the moments being shared.

This concept would give off the traditional, warm feeling Crate & Barrel is known for while bringing value to their merchandise and, in turn, increasing growth and profitability for the company.

In order to bring storytelling and emotion into Crate & Barrel’s marketing, I played a key role in brainstorming, guiding, and creating multiple initiatives that worked together to meet the company’s goals in their own important way.