Brand redesign starts online
Helping a national menswear retailer translate its in-store fitting expertise into a clearer digital experience.

The Challenge
Men’s Wearhouse has long been a popular clothing retailer for those who want to look good and wear quality clothing, without breaking the bank at the same time.
But, their primary customers were middle-aged to older gentlemen who wore a suit as a uniform. Men’s Wearhouse wanted to go after all of the men in and outside of their current market.
From the everyday guy who enjoys watching Football on Sunday, to the guy just graduating college who wants to make a lasting impression and look good at his first job interview.
They had yet to find a way to identify with that younger generation and truly make themselves the experts in men’s fashion to their audience.
The Solution
I was able to showcase the brand’s superior sense of style, fashion and knowledge by redesigning a website that was much more modern, clean and authoritative.
I cultivated an immersive experience by creating engaging content right on the homepage, pairing eye-catching visuals with product links, and also showcasing content in a simple fashion. For instance, content categories such as “Wearhouse wisdom,” “street smarts” and “big & tall.”
I also created a complete, authoritative hub for all things fashion-related to house all of the expert advice that Men’s Wearhouse had gathered to showcase their style knowledge.
These content hubs shared everything men needed to know about dressing right, and added new content constantly to keep men coming back for more info from their favorite fashion experts.
In addition to redesigning the website, I also created a email template that Men’s Wearhouse could use to further connect with their readers outside of their website.
In this template, they would be able to share their expert articles, new fashion deals, promotions and superior content, all right to the reader.
These templates would then draw readers back to the site and their all-in-one men’s fashion experience.

The Concept

Credits
- Agency
- Phenomenon Marketing LLC
- Role
- Senior Interactive Designer
- Account
- Men's Wearhouse
- Creative Director
- Mark Frankel
- Awards
- Web Design Served / Behance, From Up North / Web Design Inspiration
- Year
- 2012